Electric Scooter Archives - Page 2 of 2

February 18, 2023February 18, 2023

5 Effective Marketing Strategies for an E-scooter Dealership in India

Introduction

India is home to the world’s fastest-growing e-scooter market, with more than 2.5 million e-scooter users. This burgeoning market presents a unique opportunity for dealerships looking to capitalize on this trend and make the most of the potential in this space. But how can you make sure your dealership stands out from the competition? What are some effective marketing strategies for an e scooter dealership in India? In this blog post, we’ll explore five effective marketing strategies to help you reach your target market and maximize profits in the competitive Indian e-scooter market.

Strategy 1: Focus on Tier 2 and 3 cities

There are several effective marketing strategies that an e-scooter dealership can use to boost sales and gain market share. One such strategy is to focus on Tier 2 and 3 cities.

The well established electric scooter franchise in India often overlook Tier 3 cities due to lack of connectivity, but they offer a vast potential market for electric scooters in india. These cities typically proliferate, with large populations of young people and farmers looking for convenient, affordable transportation options.

An E-scooter dealership focusing on these cities can build a solid customer base by offering competitive prices and convenient financing options. Additionally, they should focus on creating a good user experience,through marketing events, as this will be a crucial driver of word-of-mouth marketing in these markets.

Strategy 2: Use Influencers

Social media is a powerful tool that business owners can use to reach out to potential customers. Platforms like Instagram and Snapchat have a considerable user base in India, making them ideal for marketing e-scooters.

One way to make use of these platforms is to collaborate with influencers. It involves working with people with a large social media following and can help promote an electric scooter franchise in India to their audience.

There are a few things to keep in mind when choosing influencers to work with:

Make sure they have a relevant audience for your products or services.
Ensure that they align with your e scooter dealership business values.
Be sure to negotiate an agreement that is beneficial for both parties.

When done correctly, collaborating with influencers can effectively reach out to potential customers and promote your e scooters.

Strategy 3: Create a Unique Selling Proposition

Creating a unique selling proposition (USP) is one of the most effective marketing strategies for a successful electric scooter franchise in India . A USP is a feature or quality that makes your product or service different from and better than your competitors. In other words, it’s what sets you apart.

For an e-scooter dealership in India, there are several possible USPs to choose from. For example, you could focus on offering the lowest prices, the largest selection of scooters, or the best customer service. Or, you could focus on being the only dealership in your city that sells a particular brand of scooter.

No matter which USP you choose to focus on, make sure it’s unique to your dealership and that you can commit to delivering on it. Make sure your USP is prominently aligned with the electric scooter franchise in India that you have partnered with and in all of your marketing materials once you’ve determined what it is.

Strategy 4: Offer Test Drives

Dealerships could provide test drives to promote e-scooters in India and boost sales. It will allow potential customers to test the product and see if it meets their needs before making a purchase. An E scooter dealership should promote test drives through social media campaigns, events, and other marketing channels. Dealerships can also offer discounts or other incentives for customers who sign up for a test drive.

This strategy could increase sales and awareness of your products, as it will give potential customers a chance to experience the product before they make a purchase. Additionally, offering test drives can help build trust and loyalty between dealerships and customers, as customers can try out the product and see if it meets their needs.

Strategy 5: Collaborate with Local Businesses

An e scooter dealership must work with nearby businesses to reach the local market. It will give them access to a more extensive customer base and allow them to create a more comprehensive marketing strategy.

Some ways in which an e-scooter dealership can collaborate with local businesses include:

Sponsoring local events: This is a great way to get your brand name out there and show your support for the community.
Offering discounts: Many businesses are always looking for ways to save money, so offer them a discount on your products or services.
Collaborating on marketing campaigns: Brainstorm with local businesses how to promote your products or services jointly. It could involve social media, print ads, or even joint giveaways.
Selling to businesses: Offer special deals or discounts on bulk orders to local businesses. You can get your products into retail stores in your area.
Offering maintenance services: Many businesses will need their e-scooters regularly serviced, so offer them scheduled maintenance, repair, and parts replacement services at a discounted rate.

These are just a few ways to collaborate with local businesses. By developing relationships with business owners in your area, you can gain access to a larger market and better position yourself as a leader in the e-scooter industry.

Conclusion

Overall, the ecosystem for a profitable electric scooter franchise in India is rapidly growing , and it’s becoming increasingly important for dealerships to stay ahead of the competition. By effectively implementing marketing strategies such as content marketing, influencer outreach, online advertising, email campaigns and utilizing social media platforms, an e-scooter dealership in India can gain a competitive edge and increase their customer base. With these strategies in place, dealership owners can build trust with potential customers and create an enjoyable buying experience that will keep them coming back for more.

February 3, 2023February 3, 2023

How Detachable Batteries are Changing the Market for an Electric Two Wheeler in India?

Introduction

Electric scooters are becoming increasingly popular in India. As an emerging market, electric scooters have been gaining traction with consumers because of their cost-effectiveness and convenience. But one of the biggest game-changers in this industry has been the introduction of detachable batteries. In this blog post, we’ll explore how detachable batteries like the ones used in Vegh electric scooters are changing the electric scooter market in India and why they are an intelligent investment for riders.

The current state of electric scooters in India

Electric two wheeler in India is increasingly becoming popular, with more and more people opting for them as a mode of transport. However, the current state of electric scooters in India could be better. Several issues must be addressed to make electric scooters more viable for Indian consumers.

Firstly, the range of electric scooters is currently quite limited. There are only a handful of models to choose from, and only a few like Vegh L 25 and Vegh S 25 are remarkably affordable. It needs to change if electric scooters will become more prevalent in India.

Secondly, the infrastructure for charging electric two wheeler in India could be better. There are few public charging stations, meaning most people must charge their scooters at home. It could be better, as it can take a long time to charge an electric scooter fully.

Finally, the current crop of electric scooters could be more reliable. There have been several reports of them breaking down or having other problems. It is something that needs to be improved if electric scooters are going to be taken seriously by Indian consumers.

How detachable batteries are changing the market?

Detachable batteries are becoming increasingly popular in the electric scooter market in India. It is due to their many benefits over traditional, non-detachable batteries. Some of these benefits include:

Increased portability: Detachable batteries like the ones used in Vegh electric scooters can be easily removed from the scooter and carried with you, making them much more convenient than non-detachable batteries.
Increased safety: Because detachable batteries can be removed from the scooter, they are much less likely to catch fire or cause other safety hazards.
Easy to replace: If a detachable battery needs to be replaced, it can be quickly done without replacing the entire scooter. It is not the case with non-detachable batteries.
Lower cost: Detachable batteries are often less expensive than their non-detachable counterparts. It makes them a more budget-friendly option for many consumers.
Longer lasting: Detachable batteries are designed to last much longer than non-detachable batteries, making them a more cost-effective option in the long run.

Do detachable batteries affect the performance of electric scooters?

It is a question that many people have. The answer is a complex one. It depends on a few factors, such as the type of battery, how it is used, and how well it is maintained.

The type of battery will affect its performance. For example, lithium-ion batteries used in Vegh electric scooters are known to perform better than lead-acid batteries. They are also more expensive. If you want the best performance, you should choose a lithium-ion battery.

How you use your electric two wheeler in India will also affect its performance. If you frequently ride in cold weather, your battery will not perform as well as in warm weather. It is because cold weather decreases the efficiency of the battery. You can extend the life of your battery by storing it in a warm place when you are not using it.

Proper maintenance is also vital for optimal performance. Make sure to keep your battery clean and free of dirt and debris. Also, charge it regularly and keep it from discharge completely. By following these tips, you can help ensure that your battery performs at its best.

How to maintain detachable batteries?

Detachable batteries are becoming an increasingly popular choice for installation in the electric two wheeler in India. There are a few reasons for this:

They’re more convenient than non-detachable batteries.
They’re easier to replace.
They allow for more customization.

For the owners of Vegh electric scooters that come with a detachable battery, here are a few things you can do to keep it in good shape:

Keep it clean: Wipe the battery with a dry cloth after every use. If there’s any dirt or debris on the terminals, use a brush or cotton swab to remove it.
Store it properly: When you’re not using your scooter, store the battery in a cool, dry place. Avoid extreme temperatures, which can damage the battery.
Charge it regularly: Even if you don’t use your scooter often, it’s essential to charge the battery at least once a month. It will help prolong its life span.

Conclusion

Though electric two wheelers have been in the market for a while now, they have not been prevalent in India. It is because of their high price and low range. However, this is changing with the introduction of detachable batteries.

Detachable batteries make the electric two wheeler in India more affordable as they can be bought separately from the scooter. They also make it possible to charge the batteries at home, which is more convenient than going to a charging station.

Vegh electric scooters with detachable batteries are becoming more popular in India as they offer a more affordable and convenient option than traditional electric scooters.

January 9, 2023January 9, 2023

How to get the best out of Electric Scooter Battery?

Introduction

Electric scooters are a great way to get around, but they can be expensive to maintain. The most critical component of an electric two wheeler in India is its battery. A good battery will last longer and provide more power than a bad one. There are a few things you can do to ensure that your electric scooter’s battery lasts as long as possible.

Different types of Electric Scooter Batteries

The most common types of batteries used in an electric two wheeler in India are lead-acid, nickel-cadmium (NiCd), and lithium-ion (Li-ion).Each type has its own advantages and disadvantages.

Lead-acid batteries are the most affordable, but they’re also the heaviest and have the shortest lifespan. NiCd batteries are lighter than lead-acid batteries, but they’re more expensive and have a shorter lifespan. Li-ion batteries are the most expensive, but they’re also the lightest and have the longest lifespan. While most of the brands prefer batteries based on their cost, Vegh electric scooters have designed their batteries as per the needs of Indian customers and weather conditions.

To get the best battery performance out of an electric two wheeler in India, it’s important to choose the right type for your needs. If you need a battery that’s affordable and long-lasting, lead-acid is a good option. If you need a lightweight battery with a long lifespan, Li-ion is a better choice.

How to prolong the life of your Electric Scooter Battery

There are a few things you can do to prolong the battery life in an electric two wheeler in India. First, avoid overcharging it. When the battery is fully charged, disconnect it from the charger and don’t leave it plugged in. Second, avoid deep discharge. This occurs when the battery is discharged below 20%. Vegh electric scooters are arguably one of the smartest scooters in the market as they have a battery level indicator with low level notification. Deep discharge can damage the battery and shorten its lifespan. Finally, keep the battery clean and free of debris. This will help to prevent corrosion and improve performance.

How to care for your Electric Scooter Battery

Most electric two wheelers in India come with lead-acid batteries. While these are generally maintenance-free, there are still some things you can do to prolong the life of your battery and keep it running at its best.

First, make sure to keep your battery charged. Lead-acid batteries discharge relatively quickly, so it’s important to keep them topped up. A good rule of thumb is to charge them after every couple of uses, or at least once a week.

Second, avoid letting the battery completely discharge. Always keep your electric scooter charged as low as 10%, a completely drained battery can damage the cells in the battery ultimately resulting in a shorter life span.If you’re not going to be using your scooter for a while, it’s best to store the battery in a cool, dry place and charge it every few months to prevent it from self-discharging. Some brands do not provide detachable batteries with their scooters, however vegh electric scooters come with a detachable battery making it extremely convenient for users to charge and store the battery indoors.

Third, don’t expose the battery to extreme temperatures. Both hot and cold can be damaging, so try to keep it between 10-30 degrees Celsius if possible.

Finally, always use a quality charger designed for lead-acid batteries. Cheap chargers can damage the cells and shorten the lifespan of your battery. Vegh electric scooters come with a premium charger that charges the detachable battery and also when it’s installed in the scooter. If you follow these simple tips, your lead-acid battery should give you years of trouble-free service.

6 Key Things to Remember

Keep your electric scooter battery charged.
Avoid using your scooter in extremely hot or cold weather.
Don’t overuse your scooter’s throttle.
Limit your night riding if possible. Do not use an electric scooter for long drives during the night.
Park your electric scooter properly when not in use.
Perform regular maintenance on your scooter. Prefer buying scooters that have an auto-repair mode such as Vegh electric scooters.

Conclusion

There you have it! Our top tips on how to get the best battery performance for an electric two wheeler in India. By following these simple tips, you can extend the life of your battery and make sure that you always have enough power for a great ride. If you are looking to buy a scooter that has a good battery life and convenience of a detachable battery, we suggest you check out Vegh electric scooters!

December 27, 2022December 28, 2022

Five upcoming technologies for Indian Electric Scooters in 2023

The Indian electric scooter market is forecast to grow at a compound annual growth rate (CAGR) of 32.5% between 2018 and 2023, according to a report by Markets and Markets. The report says that the market is being driven by factors such as the government’s push for electric vehicles, declining prices of batteries, and increasing range and power of electric scooters. This blog post will explore five upcoming technologies for E Scooters in India 2023. From new battery technologies to wireless charging and more, read on to learn more about the future of electric scooters in India.

Five Technologies to watch for

The electric scooter market in India is expected to grow significantly in the next few years, and new technologies will play a significant role in this growth. Here are five upcoming technologies for E scooters in India that you should keep an eye on:

Lithium-ion batteries: Lithium-ion batteries are more efficient and have a longer lifespan than traditional lead-acid batteries, making them ideal for electric scooters. Several companies such as Vegh Automobiles are already working on developing lithium-ion battery packs for electric scooters in India, and we can expect to see them on the market in the first quarter.
Solar charging: Solar charging is a great way to reduce the running costs of an electric scooter and is also environmentally friendly. Several companies are working on solar chargers specifically designed for electric scooters, and we expect to see them on the market mid 2023.
Wireless charging: Wireless charging is another convenient way to charge your electric scooter, and it’s also becoming increasingly popular.
Swappable batteries: Swappable batteries are an excellent option for people who want to charge their electric scooters quickly and easily. Vegh automobiles are one of the pioneers in battery placements by providing detachable batteries in their electric scooters.
Connected scooters: These are electric scooters with built-in connectivity features, such as GPS and LTE. This allows you to track your scooter’s location, receive real-time updates on its status, and even remotely control it.

How these technologies will benefit consumers:

Electric scooters are becoming increasingly popular in India, offering several advantages over traditional petrol-powered scooters. Here’s how these trends will make electric scooters even more appealing to Indian consumers

Electric scooters will become more affordable

As electric scooter technology becomes more refined and production costs decrease, E scooters in India will become increasingly affordable for consumers. This will open up electric scooter ownership to a broader range of people, making it easier for people to switch from petrol-powered scooters to cleaner and more efficient electric models. Vegh automobiles have already figured out the differentiator by launching two affordable electric scooters for daily commutes.

Electric scooters will offer longer ranges

One of the main concerns for potential electric scooter buyers is range anxiety – the fear that their scooter will run out of power before they reach their destination. However, as battery technology improves, electric scooters can travel further on a single charge, giving users greater peace of mind.

Electric scooters will charge faster

Another issue with current electric scooters is the time it takes to charge the battery. However, new fast-charging technology means that batteries can be recharged much more quickly, making ‘topping up’ your electric scooter’s battery a much less time-consuming task.

Electric scooters will be more powerful

With advances in motor and battery technology, future E scooters in India will offer increased power and performance, making them more capable of keeping up with traffic on busy roads. This will make electric scooters a more viable option for commuters who need to cover longer distances.

Electric scooters will be smarter

As E scooters in India become more connected, they will offer a range of new features and benefits that make them even more appealing to consumers. For example, some electric scooters have built-in GPS, allowing users to track their location and plan their journeys more effectively.

Conclusion

The technology for E scooters in India is constantly evolving and improving. In the next few years, we can expect to see even more advances in this area, making electric scooters an even more attractive option for Indian consumers. We can’t wait to see what the future of electric scooters in India holds! If you are looking to buy an affordable, low maintenance and solid built electric scooter, we suggest you check Vegh Automobiles. We are a growing brand with an expanding network of over 50+ touch points across 7 states to make sustainable mobility well within the reach for common people in India.

December 6, 2022December 6, 2022

Electric Scooter Maintenance guide for EV Riders

The sale of electric two-wheelers in India has exploded since 2020. The Central Government aggressively incentivizes EV manufacture and purchase through subsidies, which is the main cause for this change in the EV two-wheeler sector. The progressive increase in fuel prices and greater public awareness of EVs contribute to this change in consumer perception of EVs.

Many start-ups and established E-scooter manufacturers have released newer models or upgraded versions of their previous models with added features like anti-theft, GPS, reverse gear, driving modes, tire pressure check, etc., to take advantage of this opportunity created by the widespread adoption of EVs throughout the nation.

With e-scooters in India becoming increasingly popular among younger and older generations, it is important to educate sustainable commuters on how to maintain an e-scooter for a positive e-mobility experience. One common myth regarding e-scooters in India is that they don’t need routine maintenance because they have fewer parts than a typical IC vehicle. Many people who hold these false beliefs encounter issues with their electric scooters during the first few months of ownership.

Maintenance is essential for electric scooters to avoid serious technical issues and increase performance. This blog discusses the essentials of electric scooter maintenance to help you get the most out of your e-scooter investment.

Things to follow:

Cleaning tips

It is not advisable to wash an electric scooter with water because there is a safety risk involved when mixing electricity and water. One shouldn’t clean an electric scooter with water. Use a damp cloth to safely remove any grime, dirt, or dust from the surface. Surface cleaners are advised in cases where the grime or dirt cannot be removed with a damp cloth. To prevent moisture from coming into contact with delicate electronics and the battery, extra care should be exercised.

Tyre Pressure:

You may extend your electric scooter’s range by maintaining tire pressure by the manufacturer’s instructions. Depending on the model and manufacturer, a different tyre pressure is advised. The ideal tyre pressure for your e-scooter must be determined by consulting your owner’s manual.

Less speed, a higher likelihood of injuring the rim, an unexpectedly quick battery drain, and uneven tyre wear are all possible consequences of having tyres with less air pressure than is advised.

You run the risk of tyres bursting while you’re riding, a very bumpy ride, an elevated risk of falling while turning, and uneven tyre wear if your tyres are inflated beyond the acceptable level.

Brake Maintenance:

The safety of the rider depends on the brakes. Your on-road safety is increased when your brakes are functioning at their best. The brake’s wear should always be checked. Your ability to stop your e-scooter in an emergency can be negatively impacted by brake wear, even if only a small percentage.

Battery Care:

The EV’s beating heart is its battery. The life of an EV is symbolized by its battery. Predictive maintenance is necessary to ensure that an EV’s battery runs with the utmost efficiency. You can increase the battery’s lifespan by following the advice provided below.

Do not leave the scooter unattended in the sun or temperatures below 5 degrees for an extended period.
For the e-scooter battery, only use an original charger
After the battery reaches its maximum capacity, unplug the charger.
Don’t let the battery completely discharge.
Charge the battery periodically when the e-scooter won’t be used for a while.

Even though e-scooters are a more practical, affordable, and environmentally friendly form of transportation, getting the most out of them requires setting a maintenance schedule. Predictive maintenance procedures keep the e-scooter running as efficiently as possible, maximize battery life, and help you get the most out of your investment.